Track QR Code

More than 30 percent of the mobile users in the US have smartphones and many of them use their smartphones to scan those black-and-white matrixes known as QR codes. This is why there’s a need for marketers and business owners to learn and use the functionality of QR codes for better interaction, and for improved access to information. To make use of QR codes, you need to find out how to create it, and to find out the benefits of using QR codes, you will have to track QR codes.

Any user can read QR code on stickers, posters, billboards, magazine advertisements or any other promotional media. A QR code can be scanned by the smartphone and the 2D barcode reader can be used to read the scanned image. Then, it will decode the embedded URL and send the user to the embedded URL on their mobile’s web browser. As the user enjoys the campaign or the information sent through the code, the data of the scan and the hit is posted on the tracking server of the QR code app.

To track QR codes, the QR code tracking server counts the hits on the advertisement which you are promoting. The “redirect” method is used to track the QR codes as it helps to send the customers to the webpage or the URL which is being promoted. There are two ways to use the method. Either the user initiates the hit when he/she uses the connection service linked to the website (you can use auto connect to send customers to the address), or the user can choose to go to the page if he or she wishes to connect to it. The method of redirection is very quick (in milliseconds) and the user may not find any difference in getting redirected.

In short, QR codes are created by online generators which have a short URL that redirects the user to the campaign landing page or the media URL, which contains the tracking code and it posts the hits to the provider QR code app server.

Follow these links to find out more about QR code tracking.